Sorgente Sant'Elena

As lead brand manager for Sorgente Sant’Elena, a boutique Italian mineral water company, I spearheaded a complete rebranding initiative following its acquisition by a new owner. Tasked with revitalizing the brand, I oversaw the creation of a cohesive identity that celebrated the company’s heritage while positioning it for modern markets. This included designing a fresh logo, elegant packaging, and a suite of brand materials that reflected the purity and quality of the product. I also led the development of a new website, crafting a digital presence that seamlessly combined storytelling, functionality, and aesthetics to engage both customers and partners. Beyond creative efforts, I represented Sorgente Sant’Elena at conferences and partner meetings, fostering key relationships and ensuring the brand's values and vision were communicated effectively. This comprehensive approach transformed Sorgente Sant’Elena into a premium, recognizable name in the market.